CLIENT: PERSIL POWER GEL
PROJECT: LAUNCH PERSIL GEL WITH AN INNOVATIVEON-GROUND ACTIVATION
BACKGROUND:
Create a concept that helps sample the product in cinema across GCC.
CHALLENGES:
Among numerous competitors, the biggest challenge was to show a brand’s message to a cinema audience without making it look boring and have them take samples home out of their own free will.
OUR APPROACH:
With the philosophy of creating an idea that makes the product sell itself, we created a unique experience in the cinema by intelligently placing conceptual videos in between the movie trailers. The videos revealed that the product was placed under the seats for the viewers to take home and try it themselves to see the results.
The Scorecard:
● All the audience reached for the product after watching the video
● 100% sampling done
● Awarded the “Most Innovative Cinema Campaign” in the UAE by CANNES LIONS