CLIENT: MITCHELL’S FRUIT FARMS
PROJECT: RELAUNCH JAMS, JELLIES & MARMALADES
BACKGROUND:
We were asked to connect to the young consumer and mothers and introduce Mitchell’s Jams, Jellies & Marmalades as a fun and joyful brand, which promises them taste and natural goodness of real fruits. Mitchell’s JJ&Ms is a must on the table to make your breakfast mornings flavourful.
CHALLENGES:
There aren’t alot of brands for Jams, Jellies & Marmalades that have advertised in the recent years. A similar situation was being experi- enced in Pakistan. The brand did not have a specific target audience that they were communicating to or a brand positioning.
OUR APPROACH:
Breakfast is the most important meal of the day, especially in a growing age.
Kids are very picky when it comes to their choice of breakfast. These preferences can be referred to as a ‘Nakhra’.
Having the biggest range of Jams, Jellies & Marmalades, Mitchell’s has a flavour for everyone.
Mitchell’s JJ&Ms: Har Nakhray Ka Ek Flavour
